Supporting data for "Purchase Decisions and Business Strategies of Different Stakeholders on Virtual Gifts in Social Live Streaming Service"

This dataset comprises real-world data from four progressive studies conducted within the framework of virtual gifting in Social Live Streaming Services (SLSS). Data for Study 1 and Study 2 is aggregated on a viewer-week level, including viewers' demographical and behavioral information. Data for Study 3 is aggregated on a streamer-month level, including streamers' channel and income information. Data for Study 4 consists of the financial information (i.e., daily stock price and quarterly revenue ) for four listing live-streaming companies in China.

本数据集汇聚了来自四个渐进式研究中的真实世界数据，这些研究是在社交直播流服务（Social Live Streaming Services，简称SLSS）的虚拟送礼框架下进行的。其中，第1项和第2项研究的数据按观众周度进行汇总，包括观众的统计学和行为信息。第3项研究的数据则按主播月度进行汇总，包括主播的频道和收入信息。第4项研究包含了中国四家上市直播公司的财务信息（即每日股价和季度收入）。