Mail Order and Direct Purchase (1960)

Attitude to mail-order firms; a survey from the area of consumer
research.

Topics: Popularity of mail-order firms; mail-orders of respondent in
the past; advantages and disadvantages of mail-orders; evaluation of
mail-order offering of various companies; receiving visits by
representatives and salesmen as well as advertising mailings of
mail-order firms; attitude to a catalog charge; purchases in health
food stores.

Demography: employment; school education; religious denomination;
regional origins; marital status; size of household; household income;
self-assessment of social class; occupation; age (classified); city
size; state; sex; party preference; number of children.