Sushi purchase in large-scale retail in Italy 2019, by frequency

In recent years, the number of Italian consumers who have started buying ready-to-eat meals has increased significantly due to a changing lifestyle and new eating and shopping behaviors. Such new purchasing habit involved both traditional food, as well as non-traditional products such as sushi. According to a survey conducted in 2019, 18 percent of Italian consumers stated that they bought sushi in hyper- or supermarkets on average once a month. Instead, seven percent of the Italians taking part in the survey declared that they purchased it at least once a week in large-scale retail stores.

近年来，随着生活方式的改变以及新的饮食和购物习惯的兴起，意大利消费者购买即食食品的人数显著增加。这种新的消费习惯不仅涉及传统食品，还包括如寿司等非传统产品。根据2019年的一项调查，18%的意大利消费者表示，他们平均每月在超市或大型零售连锁店购买寿司一次。相反，在参与调查的意大利人中，有7%的人声称他们至少每周在大型零售店购买寿司一次。