Most well-known restaurant chains in the United Kingdom 2023

Seven of the top ten most well-known restaurant chains in the UK are American. This includes the top two ranked brands McDonald's and KFC, each with a brand awareness of 96 percent and 95 percent among internet respondents in the United Kingdom respectively. The only UK-based restaurant chains in the top ten are the ninth placed Pizza Express and the tenth placed Wetherspoons. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

英国十大知名餐饮连锁品牌中，有七家为美国品牌。其中，麦当劳和肯德基分别位列第一和第二，在英国互联网用户中的品牌知名度分别达到96%和95%。在英国本土的餐饮连锁品牌中，仅有的两家进入前十的是排名第九的必胜客和排名第十的威斯汤普斯。本研究通过辅助品牌识别的概念对品牌知名度进行了调查，向受访者展示了品牌的标志和文字名称。若欲了解更多关于排名中所有品牌及其他品牌的详细信息，请访问GCS品牌档案。以上数据展示了品牌关键绩效指标调查的结果。