Mosaic

Mosaic is a powerful cross-channel consumer classification system built for today's multi-channel world. It helps you understand your customers’ likely characteristics to inform customer analytics, identify prospects, allocate resources, support location planning, and underpin all aspects of effective marketing.

Being effective across all channels – from traditional offline to digital TV and online display – the Mosaic consumer classification enables accurate and consistent targeting, so consumers receive marketing relevant to them.

Fields include:

Mosaic Group and Type at a person, household and postcode level.

How the data flow process works:

Snowflake user will make available their customer and / or prospect lists with Experian by extracting the file from their account and sharing via Experian’s secure file transfer application.

Subject to a signed contractual agreement, Experian will match the customer file(s) against Mosaic and where a match is found, will append the required datasets to the customer file(s).

Experian will return the customer file via Snowflake’s secure data share.

Experian's Linkage capabilities provide increased match rates between customer files and Mosaic. Matching using combinations of full name, UK postal address, postcode, email address and mobile telephone number are all viable matching data points.

搜集汇总

背景与挑战

背景概述

Mosaic是一个跨渠道消费者分类系统，旨在帮助用户通过分析消费者特征来优化营销策略，适用于从传统线下到数字渠道的全方位应用。该数据集通过Snowflake平台与Experian合作，利用姓名、地址、邮箱等多种数据点进行匹配，以提升数据关联性，并为用户提供家庭和个人层面的分类信息。整个过程通过安全的数据共享机制实现，确保数据准确性和一致性。