Café Integration and Client Behavior — Raw Observational Dataset

Raw observational dataset collected at a boutique fitness studio over a two-week period (March 9–23, 2026). The dataset comprises 58 class visits across 18 unique clients and records date, class type, instructor, client status (new or returning), attendance context (alone or with a friend), café purchase behavior, purchase timing, item type, post-class dwell time (stayed 10+ minutes), social interaction, and seven-day return status. Data were collected to examine whether café integration in a boutique fitness studio is associated with differences in post-class engagement and short-term retention. Findings and full analysis are reported in the associated paper: McGrail, V. (2026). Café integration and client behavior in a boutique fitness studio: An observational study of post-class engagement and short-term retention.