Gener8 | Online Shopping Data | 27M+ Consumer Transactions & 140+ Global and UK Retailers | GDPR-Compliant

Gener8's Online Shopping Data product stands out due to its unique data acquisition method. The data is primarily sourced through the active consent of a panel of users who opt to share their e-receipts, by using Gener8's B2C apps. This approach ensures the data's authenticity and quality, setting it apart from traditional data collection methods. This rich dataset caters to various use-cases and verticals within the digital economy. It's particularly valuable for businesses, market researchers, and analysts seeking insights into consumer behavior, market trends, and competitor analysis. The primary use-cases encompass company performance, customer profiling, market research, advertising effectiveness, and product development. In Gener8's broader data offering, this online shopping data product serves as a foundational element. It provides real-world transaction data, which can be seamlessly integrated with other data sources to create a comprehensive, multi-dimensional view of consumer behavior and market dynamics. Whether utilised on its own or in conjunction with Gener8's other datasets, e-receipt data plays a pivotal role in helping businesses make data-driven decisions and gain a competitive edge in the digital landscape.

搜集汇总

背景与挑战

背景概述

该数据集通过用户授权的电子收据采集方式，提供覆盖140余家零售商的2700多万条真实交易记录，符合GDPR要求，适用于消费者行为分析、市场研究及商业决策等场景。其独特的数据获取方式确保了数据真实性和质量，可单独使用或与其他数据源结合进行多维分析。