DETERMINANTS OF BEHAVIORAL INTENTION IN FINANCIAL TECHNOLOGY APPLICATION AMONG MILLENNIAL AND GEN Z INVESTOR IN INDONESIA

Our research, titled "Determinants of Behavioral Intention in Financial Technology Application among Millennial and Gen Z Investors in Indonesia", aims to analyze the factors influencing behavioral intention toward the use of financial technology applications for investment activities. This study examines the effects of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Trust, and Gamification on behavioral intention among Millennial and Gen Z investors in Indonesia.