AR data.xlsx

This research adopts measurement scales from virtual reality studies. The survey is divided into three parts. The first part collects demographic data, such as age, gender, and experience with virtual platforms. The second part contains a video demonstrating the process of using augmented reality to experience furniture in the Houzz app. The third part covers questions related to the six variables in this study, using a 7-point Likert scale where 1 = Strongly Disagree, 2 = Disagree, 3 = Slightly Disagree, 4 = Neutral, 5 = Slightly Agree, 6 = Agree, and 7 = Strongly Agree. The latent variables in the conceptual framework include Interactive Interface (NI), Furniture Feature (FF), Furniture Display (FD), Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Purchase Intention (PI). A total of 515 valid questionnaires were collected in China, and the data analysis was carried out using SPSS and SMART PLS 3.3.3 software.