This dataset contains observations from 478 households interviewed in 2011 and 2012 as part of a study titled “Market segmentation strategies for the dissemination of new agricultural production techn
Distinct needs, demographic characteristics and behavioral factors were collected to create a set of segmentation criteria in order to identify markets that have homogenous characteristics that can en
The integration of environmental factors into marketing strategies has become imperative for firms in several industries, highlighting the growing importance of sustainability. Market segmentation and
