Cosmetics customer share in Russia 2021, by age and store

Shopping for cosmetics in traditional retail stores Russia remained popular in 2021, among all age groups. Customers of age from 16 to 44 years were more likely to shop cosmetics online relative to shoppers in other age categories.

在2021年，在传统零售商店购买化妆品在俄罗斯依然保持着流行趋势，这一现象在各个年龄段的人群中均有体现。相较于其他年龄段的消费者，16至44岁的消费者更有可能选择在线购买化妆品。