Data for: Philoxenia offered to tourists? A rural tourism perspective

Tourists’ perceptions of genuine hospitality may be molded by hosts’ readiness and capacity to offer ‘philoxenia’. This study sought to explore whether the most generous and benevolent form of hospitality, ‘philoxenia’, is currently attainable. Rural tourism is a fitting context because it allows generosity and strong emotional dealings between guests and hosts. Findings derived from informal interviews with stakeholders in rural tourism enterprises in Cyprus show that the notion of philoxenia is essentially founded on ‘philallilia’ (love for the other). However, it is called on to address challenges such as shifting societal values and a ‘fear of the stranger’. Nonetheless, philoxenia can be cultivated, provided that organizational values shift towards anthropocentric rather than ego/commercial-centric activities. This paper discusses managerial implications and establishes a future research agenda for this under-researched notion.

游客对真诚好客的认知可能受到东道主提供‘philoxenia’（好客精神）的意愿和能力的影响。本研究旨在探讨最慷慨与仁慈的好客形式，即‘philoxenia’是否在当今社会得以实现。乡村旅游业是一个适宜的研究背景，因为它允许客人与东道主之间展现出慷慨与深厚的情感交流。通过对塞浦路斯乡村旅游业企业利益相关者的非正式访谈所得出的发现表明，‘philoxenia’这一概念本质上基于‘philallilia’（对他者的爱）。然而，它面临着诸如社会价值观转变以及‘对陌生人的恐惧’等挑战。尽管如此，只要组织价值观从以自我或商业为中心转向以人为中心的活动，‘philoxenia’是可以培养的。本文探讨了管理层面的启示，并为这一尚未充分研究的概念建立了未来的研究议程。