TV advertising revenue in the U.S. 2019-2027

It was expected that TV advertising revenue in the United States would grow from 72.4 billion U.S. dollars in 2023 to 74.1 billion in 2027. Short history of TV commercials  Today, U.S. broadcast TV could not exist without advertising. It all began on July 1, 1941, when the first ever TV commercial aired on WBNT which belonged to NBC. Bulova, a watch manufacturer, paid a whopping nine U.S. dollars to have the 10-second-long commercial viewed by the four thousand TV households in New York that day. And so, the ‘America runs on Bulova’ ad made it into the history books. In the 1950s single sponsor programming was introduced, where a brand paid for an entire program and used that as a promotional vehicle. A decade later the previous format faded in favor of commercial breaks and multiple advertisers had their commercials aired in the short slot interrupting TV programs. Nowadays, it is argued that TV programming is being replaced by advertising time and many viewers indicate a willingness to pay more for commercial-free television. Prominent TV advertising seasons While TV commercials are with us every day, there are certain periods when advertisers double their efforts and investments in order to gain higher exposure. These periods are extremely lucrative to the industry, as ad revenues soar at that time and millions of dollars are generated during major sporting events like Super Bowl, or award ceremonies such as the Oscars or Grammys.

预期美国电视广告收入将从2023年的724亿美元增长至2027年的741亿美元。电视广告简史 —— 今天的美国广播电视若无广告便无法存续。这一切始于1941年7月1日，当时首次电视广告在隶属于美国国家广播公司（NBC）的WBNT频道播出。宝路华，一家手表制造商，支付了高达九美元的费用，使其10秒长的广告被那天纽约的四千户电视家庭所观看，从而“美国因宝路华而奔跑”的广告载入了史册。在20世纪50年代，引入了单一赞助节目模式，即品牌支付整个节目的费用，并以此作为促销工具。十年后，之前的格式被商业广告时段和多个广告商在电视节目中插播的商业广告所取代。如今，有人认为电视节目正被广告时段所取代，许多观众表示愿意为无广告的电视支付更多费用。显著的电视广告季节 —— 虽然电视广告与我们日日相伴，但某些时期，广告商将加倍努力和投资以获取更高的曝光度。这些时期对于行业来说极为有利，因为广告收入在那时激增，在超级碗等重大体育赛事或奥斯卡、格莱美等颁奖典礼期间，将产生数百万美元的收入。