Replication Data for: Getting the Message: Why Mail-Delivered GOTV Interventions Succeed or Fail

Mail-delivered get-out-the-vote (GOTV) field experiments have been found to increase voter turnout in some – but not all – contexts. We hypothesize that GOTV interventions are more successful in low-salience elections, and test this in a systematic way for the first time. Relying on a systematic literature review and a meta-regression framework, we find that primary elections have a strong and significant positive impact on the success of mail-delivered GOTV interventions, but not other commonly used measures of election salience such as voter turnout, margin of victory, and a dummy for local elections. Our results highlight the possibility of fostering voter turnout using GOTV mail messages, especially in primary settings.