Acxiom Personicx® Consumer Segmentation

Acxiom Personicx offers five powerful systems in the U.S. allowing you to segment by individual, household, life stage, financial or insurance behaviors, and Hispanic ethnicity and acculturation. It is an unmatched resource for reaching the best marketing audience – across all channels – to help narrowcast personalized and coordinated contacts for optimum results. Whether used alone or together, all systems allow you to organize customers and prospects based on their demographics, digital behaviors, socio-economics and essential buying behaviors to support key use cases.

**Use cases**
- Customer segmentation for executing effective marketing strategy and tactics
- Robust audience portrait creation for deeper understanding of customers and
their likely in-market behaviors
- Omnichannel audience definition and selection for coordinated acquisition,
upsell, cross-sell, and retention programs across digital and offline platforms
- Creation of more relevant messages, content and customer experiences

**The Personicx Suite**
Powered by Acxiom’s InfoBase® data, the Personicx suite includes:
- PERSONICX PRIME: An innovative new segmentation system, it is intended to better represent modern consumers and their interactions in a digitally oriented marketplace.
- PERSONICX LIFESTAGE: This proven household-level segmentation system that places U.S. households into one of 70 segments and 21 groups based on similar demographic, socio-economic and consumer behaviors. It allows broad-reaching applications fitting most business models.
- PERSONICX LIFESTAGE INSURANCE GROUPS: These 13 distinct groupings of the 70 Personicx Lifestage clusters segment U.S. individuals by similar demographic and insurance tendencies.
- PERSONICX FINANCIAL: This is a “Regulation B friendly” segmentation system built from financial behaviors, grouping households by similar propensities for financial activities, regardless of demographic characteristics.
- PERSONICX HISPANIC: It provides new insights into the Hispanic market, now at an individual level.

**Why Personicx?**
- Better understand and engage modern audiences
- Execute effective marketing strategies and tactics with customer segmentation
- Understand people and their likely in-market behaviors with robust audience portraits
- Define the audience for coordinated acquisition, upsell, cross-sell, and retention programs across digital and offline platforms
- Create more relevant messages, content and customer experiences

**Expected Workflow**
Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Databricks data sharing will be used in the delivery / fulfillment of the service.