Green Intentions: Analyzing Higher Education Students' Behavioral Drivers Towards Eco-Friendly Product Purchases

This dataset forms part of a study that investigates the behavioral drivers of eco-friendly product purchasing among higher education students, with a focus on the application of the Theory of Planned Behavior (TPB) and the New Ecological Paradigm (NEP). It includes raw data from a survey conducted among undergraduate and postgraduate students. The survey measured constructs such as attitudes towards green products, subjective norms, perceived behavioral control, green purchase intention, and ecological attitudes using a 5-point Likert scale.Key Variables:Attitude Towards Green Products (ATT)Subjective Norms (SN)Perceived Behavioral Control (PBC)Green Purchase Intention (GPI)New Ecological Paradigm (NEP)The dataset is intended to support analyses related to sustainability in consumer behavior, especially among the younger demographic in higher education institutions. It can be utilized by researchers, educators, and policy-makers interested in promoting sustainable consumption and understanding the factors influencing green purchase behaviors.