Global market share of leading desktop search engines 2015-2024

As of July 2023, online search engine Bing accounted for 10.51 percent of the global desktop search market, while market leader Google had a share of around 81.95percent. Meanwhile, Yahoo's market share was 2.67 percent.Google in the global marketEver since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars.Search engine usage in different countriesGoogle is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it.In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

截至2023年7月，在线搜索引擎必应占据了全球桌面搜索市场的10.51%，而市场领导者谷歌的市场份额约为81.95%。与此同时，雅虎的市场份额为2.67%。自1997年谷歌搜索推出以来，该公司一直主导着搜索引擎市场，而其他所有工具的市场份额均显得极为不平衡。谷歌的大部分收入来自于广告。其母公司Alphabet截至2023年已成为全球最大的互联网公司之一，市值高达16万亿美元。公司还扩展了其服务范围，包括邮件、生产力工具、企业产品、移动设备以及其他多元化业务。因此，谷歌在2023年获得了最高的科技公司收入之一，达到约3056亿美元。不同国家的搜索引擎使用情况谷歌是全球最常用的搜索引擎。但在某些国家，其替代品在一定程度上领先或与之竞争。截至2023年最后一个季度，俄罗斯超过63%的互联网用户使用了雅虎，而谷歌用户接近36%。与此同时，尽管中国访问雅虎的互联网用户比例大幅下降，百度仍是中国最常用的搜索引擎。在其他国家，如日本和墨西哥，人们倾向于同时使用雅虎和谷歌。2022年第一季度，日本近56%的受访者表示在过去的四周内使用过雅虎。同年，墨西哥超过27%的用户表示使用过雅虎。另一搜索引擎必应，由微软运营，在英国成为谷歌之后的第二大最受欢迎的搜索引擎。