Comparative Analysis of Rice Export Competitiveness in Heilongjiang Province of China Based on Index Method

Based on the analysis of rice planting and export development in Heilongjiang Province in 2013-2021, this paper comprehensively used three export competitiveness analysis methods, namely, trade competitiveness index, revealed comparative advantage (RCA) analysis and international market share analysis, to compare the four major rice exporters in the world and the three major rice export provinces and cities in China. Besides, it evaluated the rice export competitiveness of Heilongjiang Province from multiple perspectives. It analyzed the reasons for low competitiveness in terms of export product structure, export market structure, production and processing technology, and brand building. Finally, it is recommended to clarify the positioning of rice export quality and take more measures to ensure product quality; improve the level of industrialization of rice production and processing, and extend the rice industry chain; develop diversified rice export markets and improve export flexibility; adhere to the principle of "opening the door and going out", expand the international popularity of high-quality brands, so as to enhance the rice export competitiveness of Heilongjiang Province.