eCommerce Benchmark KPIs: Musical Instruments in Thailand

In 2023, next to an add-to-cart rate of 10.2%, a cart abandonment rate of 77.6%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Musical Instruments in Thailand also consist of an AOV of US$183.6, a discount rate of 9.1%, and a return rate of 3.4%.

于2023年，泰国音乐器材电子商务基准关键绩效指标（KPIs）中，除10.2%的加入购物车率、77.6%的购物车放弃率以及2.3%的转化率外，还包括平均订单价值（AOV）为183.6美元、9.1%的折扣率和3.4%的退货率。