Data for: Heterogeneous preferences for shale water management in Fuling shale gas field, southwest China

This data file includes answers to our choice experimental tasks, as well as the demographic and psychographic characteristics of the respondent. Data collection was conducted from July to August 2018 with face to face interviews in Fuling shale gas field. Our household-based survey collected 892 completed answers, and 65 respondents of the completed questionnaires were eliminated from the analysis because they were protest or low-quality responses. Thus, 825 valid questionnaires are available for data analysis.