Top online personal care retailers in Germany 2023, by purchase intent clicks

During the surveyed time from June 2022 to May 2023, Shop-Apotheke emerged as the leading online personal care retailer in Germany. In terms of purchase intent clicks, the online store accounted for 20.7 percent of the total share. dm ranked second, with a share of almost 10 percent.

在2022年6月至2023年5月期间的调查期间，Shop-Apotheke跃升为德国领先的在线个人护理零售商。在购买意向点击方面，该在线店铺占据了总份额的20.7%。dm位居第二，市场份额接近10%。