Bakery Product Retailers in Germany - Market Research Report (2014-2029)

The bakery and confectionery retail sector is in the saturation phase of its life cycle. Between 2019 and 2024, industry turnover grew by an average of 0.6% per year, meaning that it is expected to amount to 3.4 billion euros in the current year. This corresponds to an increase in sales of 0.3% for 2024. This positive sales trend is due to the recovery from the pandemic-related decline in sales and higher consumer prices. The fact that fresh baked goods in particular, but also confectionery, long-life baked goods and ice cream, continue to make a considerable contribution to the German food industry's sales suggests that demand for the sector's products remains relatively stable. Nevertheless, a change in consumer behaviour, particularly in the form of increased health awareness and more eating out, has had a significant impact on the food retail product groups. While sales generated by conventional products have shrunk, these sales losses have been partially offset by an expansion of the product range to include healthier product alternatives and a variety of snack offerings. Furthermore, the sector landscape has undergone significant structural change in recent years, as the number of companies in the sector has fallen while the number of businesses has risen slightly. Predominantly small artisan bakeries have exited the market, while large companies have continued to expand their branch network.As in previous years, competition from the sale of baked goods and confectionery in food retail is likely to increase in the future. Although the industry is initially recovering somewhat following the drop in sales caused by the coronavirus crisis, IBISWorld is forecasting an average decline in sales of 1.9% per year to €3.1 billion in 2029 for the period from 2024 to 2029. The number of industry players is likely to decline in the coming years.

烘焙及糖果零售行业已处于生命周期的饱和阶段。2019至2024年间，该行业营收年均增长率达0.6%，预计2024年营收将达到34亿欧元，对应当年销售额增幅为0.3%。这一正向销售趋势源于疫情期间销售下滑后的复苏，以及消费者物价水平上升的推动。尤其是新鲜烘焙食品，连同糖果、长保质期烘焙制品及冰淇淋，仍为德国食品行业销售额贡献可观，这表明该行业产品的市场需求仍保持相对稳定。尽管如此，消费者行为的转变——尤其是健康意识提升与外出就餐频次增加——已对食品零售的品类结构造成显著影响。传统产品销售额出现下滑，但通过拓展产品线、新增更健康的替代产品及多样化零食品类，该部分销售额损失已得到部分弥补。此外，近年来该行业格局发生了显著的结构性变革：行业内企业总数有所减少，但商户数量却小幅增长。其中以小型手工面包店的退出为主，大型企业则持续扩张其门店网络。与往年一致，未来食品零售渠道中烘焙及糖果制品的市场竞争或将进一步加剧。尽管在新冠疫情导致销售额下滑后，该行业已初步实现一定程度的复苏，但IBISWorld预测，2024至2029年间，行业销售额将以年均1.9%的幅度下滑，到2029年将降至31亿欧元。未来几年内，行业参与者数量或将持续减少。

搜集汇总

背景与挑战

背景概述

该数据集是关于德国烘焙产品零售行业的市场研究报告，涵盖2015年至2030年的数据。行业处于饱和阶段，2020-2025年销售额年均下降2%，主要受生活成本上升影响；报告包括市场规模、预测、企业分析（如Edeka-Gruppe等主要公司）和竞争格局等信息。