Placecast™ Trade Areas

Placecast™ Trade Areas identifies the neighborhood of residence of visitors by the number of visits to a Motionworks Place or Region every month since 2019. Places include POIs of any size, such as a restaurant, automobile dealership, hotel, or coffee shop. Regions can include target areas within a city, such as a beach or city center, or a region can be a larger geography, such as a county, DMA, or state.

In addition to delivering information about the neighborhood of residence, users of this dataset can quantify the percentage of visitors to a place or region who are local or non-local as well as measure visitation frequency.

Data vintage: 2019, 2020, 2021, 2022, 2023 to date
Update frequency: Monthly
Data available by day type (weekdays, Fridays, Saturdays, and Sundays) and daypart:
Five Radio Day Parts:
1. Overnight (midnight–6:00 a.m.)
2. Morning drive time (6:00–10:00 a.m.)
3. Midday (10:00 a.m.–3:00 p.m.)
4. Afternoon drive (3:00–7:00 p.m.)
5. Evenings (7:00 p.m.–midnight)

Use Cases:
- Targeted Local Advertising: Understand the geographical distribution of my competitor's customers to effectively target them with local advertising.

- Out-of-Home Advertising Strategy: Visualize the residential patterns of my customers and identify optimal out-of-home advertising strategies to reach them.

- Commercial Real Estate: Provide potential renters with valuable information about the neighborhoods that frequent our commercial real estate location.

- Office Buildings: Determine the commuting distance preferences of potential job applicants for our commercial office, helping us identify the suitable talent pool.

- Real Estate Site Selection: Determine the acceptable travel distance of customers to stores similar to mine to identify the optimal location for my next store.

- Post-Campaign Impact Analysis: Evaluate the effectiveness of local marketing campaigns in driving foot traffic from residents living in targeted neighborhoods.

- Transportation Planning: Measure the residential distribution of visitors to the center of our city to optimize bus routes catering to those neighborhoods.