eCommerce Benchmark KPIs: Sports Equipment in Thailand

In 2023, next to an add-to-cart rate of 9.8%, a cart abandonment rate of 82.1%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Sports Equipment in Thailand also consist of an AOV of US$78.7, a discount rate of 10.2%, and a return rate of 3.1%.

至2023年，泰国体育设备电子商务基准关键绩效指标（KPIs）中，除9.8%的加入购物车率、82.1%的购物车放弃率和1.8%的转化率外，还包括平均订单价值（AOV）为78.7美元、10.2%的折扣率和3.1%的退货率。