Data showcasing a sample application of a decision-theoretic approach for ranking future business pursuits

My research was centered around developing a decision-theoretic framework, based on the analytic hierarchy process (AHP), that entrepreneurs can use to rank start-up business ideas.

This dataset includes:

[1] A Microsoft Excel worksheet (start_up_selection_template.xlsx) can be used to perform the analysis and select the best idea amongst 3 business ideas.

[2] 3 worksheets (inside the samples folder) that have been completed by 3 members of a team that is planning on launching a start-up.

The 3 team members all have come together to launch a business but are unsure of the idea that they should select. Their brief profiles are given below:

- Entrepreneur A: worked in film-production for two years and has decent industry contacts.
- Entrepreneur B: loves to cook, has a genuine passion for food, and once operated a burger cart in a busy intersection.
- Entrepreneur C: helped B operate the burger cart and has gathered extensive work experience in the HR department of a local conglomerate.

The 3 business pursuits that the team has narrowed down are:

- Idea 1: A delivery-only ‘cloud’ restaurant that will serve local delicacies.
- Idea 2: A small fast-food joint on a busy street corner.
- Idea 3: A video production company that will produce content for marketing agencies.

Each team member has come up with their own rankings for the 3 business ideas by completing the worksheet.