Datos Search Events Feed (~20M Monthly Active Users Worldwide)

Datos brings to market anonymized, at scale, privacy compliant datasets with granularity rarely found in market. Datos offers access to the desktop and mobile browsing behavior for millions of opt-in users across the globe, packaged into clean, easy to understand data feeds and reports for use by our clients. The Datos Search Events Feed is an event-level accounting of what searches are being executed on specific properties potentially supporting both organic and paid results, and what clicks, if any, result from those searches. This feed can be delivered on a daily basis, delivering the previous day’s data, and can be filtered by any of the fields, but the most common ways our customers tend to segment this feed is by: Country Code (focus on a specific market) Search Engine (focus on activity within a specific domain or set of domains) Target Domain (focus on specific landing domains to understand inbound keywords)

搜集汇总

背景与挑战

背景概述

该数据集提供全球约2000万月活用户的匿名、隐私合规的搜索事件数据，涵盖桌面和移动浏览行为。它以事件级别记录搜索执行和潜在点击，支持每日更新，并可按照国家代码、搜索引擎或目标域名进行筛选，帮助客户分析特定市场或域名的关键词流量。