Advertising effectiveness metrics used for programmatic by publishers in Europe 2016

This statistic displays the results of a survey on the key advertising effectiveness metrics used by publishers to evaluate programmatic display campaigns in Europe in 2016. Of publishers, 52 percent stated to use clicks on advertisements as a key advertising effectiveness metric.

本统计数据显示了2016年欧洲出版商在评估程序化展示广告效果时采用的若干关键广告效果指标的调查结果。其中，52%的出版商将广告点击次数视为评估广告效果的关键指标。