Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
收藏www.statista.com2023-01-05 更新2025-03-25 收录
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https://www.statista.com/statistics/892976/tv-advertising-budgets-spent-programmatically/
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This statistic presents the share of TV advertising budgets spent programmatically in the United States in 2017 and 2018. According to the findings, in 2018, 43 percent of respondents said they spent between one and 25 percent of their TV ad budgets on programmatic buying.
本统计数据显示了2017年及2018年美国电视广告预算中，通过程序化购买所占的比例。根据调查结果，2018年，43%的受访者表示，他们将其电视广告预算的1%至25%用于程序化购买。
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