Nationaal onderzoek persmedia, 1972

<p>Reading habits Dutch population together with information on family, possession and use of products, and services. Included in research project: daily papers, magazines, periodicals, watching advertisements on tv/ also included: visits to movies, theatres. Presence ( amount of reading ) of illustrated magazines / radio, tv, magazines / daily national newspapers / daily regional newspapers / going to movies / watching advertising on tv / possession of durables / home-ownership / type of house / renting / car-ownership / price of car / visiting large stores / buying frozen food / buying furniture / possession of vehicles / concerts / museums / consumption of alcohol / spending holidays / kind of holidays / how long / where to / what country / how are nights spent / means of transportation / using medicines / personal health care / using cheques for payment / smoking habits / questions about use of cosmetics / buying clothes / using razor. Background variables: basic characteristics/ residence/ housing situation/ occupation/employment/ education/ social class/ consumption of durables/ readership, mass media, and 'cultural' exposure</p>