Negative brand perception due to AI-driven personalization in the U.S. 2024

Online shoppers tend to appreciate personalized shopping experience but a 2024 survey showed that up to one-third of them did not like the idea of sharing personal data. In the United States, 34 percent of shoppers aged 55 to 59 years old and the same percentage of shoppers aged over 65 had a negative perception of brands or retailers using personal data via AI to make recommendation of customize the shopping experience. In turn, only 19 percent of shoppers aged 40 to 44 years old had the same opinion.

在线购物者普遍倾向于欣赏个性化的购物体验，然而2024年的调查显示，高达三分之一的人并不认同分享个人数据的行为。在美国，55至59岁的购物者中，以及65岁以上的购物者中，有34%的人对品牌或零售商利用人工智能通过个人数据来推荐或定制购物体验持有负面看法。相反，仅有19%的40至44岁购物者持有相同的观点。