Punjab Legislative Assembly Elections Study: Metadata Record, 2021-2022

The data are in the form of ethnographic fieldnotes pertaining to the daily activities that took place in the central campaign team of a political party that was contesting the 2022 Punjab Legislative Assembly Elections over a two-month period. The data sought to capture, inter alia, the sociological profile of the members of the campaign team and their professional motivations, the innovative techniques deployed in a campaign team (with special focus on the role of data and digital media technology), the division of responsibility and delegation of authority between various actors, and assessing the overall efficiency and efficacy of the political campaign. Due to ethical constraints the data cannot be archived.