Impact of COVID-19 outbreak on global ad spend 2019-2020

In light of the coronavirus pandemic outbreak many industries had to revise basic market indicators and adjust their future outlooks. And so the global media spending is projected to amount to 691.7 billion U.S. dollars in 2020 - some 20 billion dollars lower than previously expected for this year. Following this change the future forecasts are also adjusted downwards by roughly the same amount.

鉴于冠状病毒疫情的爆发，众多行业不得不对基本市场指标进行修订并调整其未来展望。因此，全球媒体支出预计将在2020年达到6917亿美元，较之前预期的本年度减少了约200亿美元。随之，未来的预测也因此向下调整了大致相同的数额。