STRATEGIES FOR DEVELOPING INTERCULTURAL COMMUNICATIVE COMPETENCE IN SENIOR STUDENTS USING MULTIMEDIA AND DIGITAL RESOURCES

The development of intercultural communicative competence (ICC) among senior students is a critical aspect of modern education, aimed at preparing learners for effective communication in a globalized world. This study explores strategies for enhancing ICC through the use of multimedia and digital resources. By integrating interactive technologies, video materials, online communication platforms, and digital learning tools into the curriculum, students are provided with opportunities to engage in authentic intercultural interactions. The research examines pedagogical approaches that foster language skills, cultural awareness, and critical thinking, emphasizing the role of digital resources in promoting collaborative learning and practical application of knowledge. The findings highlight the effectiveness of multimedia-supported instruction in enhancing students’ ability to understand, interpret, and respond to diverse cultural contexts, thus contributing to the formation of socially competent and culturally sensitive individuals.