Analysis of reference groups' source credibility and purchase intentions
收藏Figshare2023-11-10 更新2026-04-28 收录
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资源简介：
This is dataset for a PhD thesis titled 'The role of reference gropus as credible sources in African women's natural hair care consumption behaviour'. This was compiled through convenience sampling using a Qualtrics panel used for structural equation modelling of the role of reference groups' source credibility in purchase intentions.
创建时间：
2023-11-10
