Data set for the Corpus-based method based on Biber’s MDA framework
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This research explores the language features used by leading consumer brands with successful marketing in their promotional messages. Coca-Cola, McDonald’s, PepsiCo, Mondelez, and Unilever were selected because they appear in the Effie’s Most Effective Marketers’ Index and are active on a range of media platforms.
创建时间：
2025-09-23
