Online retail revenue from selected product groups in Germany 2019-2023

In 2023, the best-selling category was clothing with a revenue of almost 14.6 billion euros; however, it did experience a significant decrease compared to the previous year.Shopping paradise The revenue figures for these product groups were most likely significantly influenced by the coronavirus (COVID-19) lockdown in Germany, with online shopping replacing some former brick-and-mortar purchases. Online shopping in Germany has enjoyed consistent success even before the pandemic due to its many convenient features for the customer. To name a few: 24/7 availability, browsing and buying independently of a location (whether in terms of the retailer or the shopper), home delivery, and the opportunity to compare various retailers easily. In 2022, 91 percent of German internet users shopped online. When it came to shopping events such as Black Friday, the overwhelming majority of German shoppers made their purchases online. Only eight percent of consumers went to physical stores in 2023, whilst almost 60 percent shopped online.Amazon rules Certain online shops are especially popular in Germany, recording impressive revenue figures year after year. Like most of the world, Germans also shop on Amazon. In fact, when looking at Amazon’s net sales, Germany was the second-largest market, making almost 38 billion U.S. dollars. The convenience of Amazon’s platform is what makes it so attractive to consumers. There are a variety of different categories from which consumers can make purchases, such as electronics, homeware, and even fashion. The popularity of Amazon is also reflected in consumer opinions. When surveyed about favorite online stores, Amazon came out on top, with 78 percent of respondents having bought something from there in the past 12 months. Ebay and Otto.de followed in the ranking.

于2023年，服装类别以近146亿欧元的收入成为最畅销的产品类别；然而，与上一年相比，其收入经历了显著的下降。购物天堂：这些产品类别的收入数据很可能是受到德国冠状病毒（COVID-19）封锁的显著影响，线上购物取代了一些曾经的实体店购买。德国的在线购物在疫情爆发之前就因其为消费者提供的诸多便利性而享有持续的成功。其中不乏以下特点：全天候可用性、不受地理位置限制的浏览和购物（无论是零售商还是消费者），家庭送货，以及轻松比较不同零售商的机会。在2022年，91%的德国互联网用户进行过在线购物。在诸如黑色星期五等购物活动中，绝大多数德国消费者选择在线购物。2023年，仅有8%的消费者前往实体店购物，而近60%的人选择在线购物。亚马逊称霸：某些在线商店在德国特别受欢迎，年复一年地记录着令人瞩目的收入数据。与世界上大多数国家一样，德国人也喜爱在亚马逊购物。实际上，在审视亚马逊的净销售额时，德国成为仅次于美国的第二大市场，销售额接近380亿美元。亚马逊平台的便利性使其对消费者极具吸引力。消费者可以从众多不同类别中进行购买，例如电子产品、家居用品，甚至时尚产品。亚马逊的受欢迎程度也体现在消费者意见中。在关于最喜欢的在线商店的调查中，亚马逊位居榜首，78%的受访者表示在过去12个月内曾在该平台购买过商品。eBay和Otto.de紧随其后。