BIGDBM US Consumer and B2B Online Intent Data

Observed linkages between consumer and B2B emails and website domains, categorized into IAB classification codes. This data provides an unprecedented view into individuals' in-market intent, interests, lifestyle indicators, online behavior, and propensity to purchase. It is highly predictive when measuring buyer intent leading up to a purchase being made. Hashed emails can be linked to plain-text emails to append all consumer and B2B data fields for a full view of the individual and their online intent and behavior. Files are updated daily. These are highly comprehensive datasets from multiple live sources. The linkages include first and last-seen dates and an "intent intensity" score derived from the frequency of similar intent categories over a period of time. BIGDBM Privacy Policy: https://bigdbm.com/privacy.html

搜集汇总

背景与挑战

背景概述

该数据集通过分析美国消费者和企业间（B2B）电子邮件与网站域的关联，并依据IAB分类代码进行归类，全面揭示了个人市场意图、兴趣、生活方式、在线行为及购买倾向。数据每日更新，来源广泛，包含首次和最后出现日期以及基于频率的意图强度评分，且哈希电子邮件可链接到明文电子邮件以整合所有相关字段。