Fine Dining Choice Descrete Choice Experiment

A quantitative research approach–choice-based conjoint analysis–was adopted to assess consumer preferences. Data were collected from 492 respondents and attributes such as food quality, service quality, price, online reviews, ambience, location, quality of ingredients, menu style, and restaurant type were analysed. The analysis was conducted using a full-factorial discrete choice experiment (DCE) on an online platform.

本研究采纳了定量研究方法——基于选择的联合分析，以评估消费者偏好。数据收集自492位受访者，分析了诸如食品质量、服务质量、价格、在线评价、环境氛围、地理位置、食材质量、菜单风格以及餐厅类型等属性。分析通过在线平台上的全因子离散选择实验（DCE）进行。