50+ Notable Augmented Reality Statistics You Should Know in 2023

Key Augmented Reality Statistics: According to Statista by the year 2023, the number of Augmented Reality (AR) device users is expected to be 1.4 billion. 73 billion people will be using augmented reality on mobile and the number of AR device users is going to be 1.73 billion by the end of 2024. As of 2026, across the global AR industry, the market of AR/VR headsets is supposed to ship more than 50 million units and by 2024, AR device shipment will increase by 88.86% from 2023. As of 2023, the market value for smart glasses of AR is around $5.84 billion by the end of 2030 it is going to be $12.76 billion with an increase of 10.3% of CAGR. The market share of the AR software industry is going to be $137.14 billion by the end of 2028 at a CAGR of 57.21%  In the year 2023, it has been observed that 2.7 billion deskless employees are the adopters of AR technologies. It can also be said that 80% of the global workforce is using this immersive technology. According to the reports of ARRIS Composites, in the United States around 70% of residents are going to be part of AR by 2024. The volume of the AR market is going to be enhanced by $11.58 billion by the end of 2023 and revenue earned by the AR/VR market will turn to $31.12 billion. In the United States in 2023 it has that there are more than 1,027 startups of AR. (Source: Statista) (Source: insiderintelligence.com) Nearly 90 million people in the United States have been using AR in 2023. Whereas, in the coming years in the U.S. users of AR in 2024 are going to be 95.5 million, 2025 (100.1 million), 2026 (103.9 million), and 2027 (106.9 million). One-seventh of the worldwide population uses augmented reality. The worth of the augmented reality market is $3.5 billion at present. The market for augmented reality is expected to surpass $50 billion in the next two years. 70% of users think that augmented reality might benefit them in some or the other way. The revenue of the augmented reality industry is expected to reach $340 billion by 2028. Around 67% of media planners and buyers are interested in AR or VR ads in digital advertising campaigns. 35% of people in the age range of 16-24 years and 25-34 years use augmented reality in 2023. Furthermore, AR user age ranges of 27% of people used by 35-44 years, others are followed by 11% (45-54 years), and 3% (55-64 years). (Source: 99firms.com) General Augmented Reality Statistics And Trends #1. The Pokémon Go app has remarkably created AR hype among people. The game has more than 800 million downloads and has been able to generate $2 billion in revenue in the last two years. It has certainly boosted the augmented reality market size. #2. Facebook has bought 11 AR/VR firms so far. As many tech firms have been trying to acquire as many shares as possible in the augmented reality market, Facebook has turned out to be one of the biggest investors in the augmented reality industry. The tech firm has bought around 11 AR/VR companies such as Oculus VR, Pebbles, and Surreal Vision. #3. AngelList, the top US platform for startups has a list of 2332 augmented reality firms AngelList releases a list of new firms each year. #4. Nearly 97% of Forbes' Most Valuable Brands utilize augmented reality. Forbes's list of most valuable brands includes companies like Microsoft, Amazon Apple, and Google. #5. Companies that use augmented reality report 40% greater conversion. It has been reported that augmented reality has improved rates of conversion for many firms and 3D technology and AR together have been able to promote post-purchase satisfaction as well. #6. User experience is one of the main barriers to faster AR adoption as per 32% of surveyed firms. Bulky devices and issues with AR equipment can hinder user experience. (Source: 99firms.com) #7. A standard AR ad might cost nearly $5000. Augmented reality ad costs less as compared to print media ads. #8. Advertising campaigns designed on augmented reality have a dwell time of about 75 seconds on average. Traditional promotional campaigns on TV or radio have a dwell time of only 2.5 seconds on average. (Source: Contentplus.placeco.com) #9. The augmented reality market is expected to reach $50 billion in the next two years. The AR market is estimated to surpass $18 billion in 2023. As per the augmented reality statistics for 2022, consumer expenditure on AR/VR is predicted to contribute to a 37.4% share of the worldwide AR/VR consumer market. #10. Around Half of Americans have been using AR without knowing about it. As per a survey, 47% of people in the US have been using AR apps without realizing it. #11. Around 50% of all Apple ARKit app downloads are games. Nearly 47% of Apple ARKit app downloads have come from AR games. #12. In 2023, mobile augmented reality revenue

《增强现实关键统计数据》：据Statista预测，至2023年，增强现实（AR）设备用户数量预计将达到14亿。至2024年底，73亿人将使用移动设备上的增强现实技术，AR设备用户数量将达到17.3亿。截至2026年，在全球AR产业中，AR/VR头显市场预计将出货超过5000万台，到2024年，AR设备出货量将从2023年的基础上增长88.86%。截至2023年，AR智能眼镜的市场价值约为58.4亿美元，预计到2030年底将达到127.6亿美元，年复合增长率上升10.3%。预计到2028年底，AR软件行业的市场份额将达到1371.4亿美元，年复合增长率高达57.21%。在2023年，观察到27亿无固定工作场所的员工采用了AR技术。可以说，全球80%的劳动力正在使用这种沉浸式技术。根据ARRIS复合物的报告，在美国，到2024年，约70%的居民将成为AR的一部分。预计到2023年底，AR市场的规模将增加115.8亿美元，AR/VR市场的收入将达到311.2亿美元。在2023年的美国，有超过1027家AR初创公司。（来源：Statista）（来源：insiderintelligence.com）2023年，美国约有9000万人使用AR。而在未来几年，美国AR用户数量在2024年将达到9550万，2025年（10010万），2026年（10390万），2027年（10690万）。全球人口的七分之一正在使用增强现实。目前，增强现实市场的价值为35亿美元。预计在未来两年内，增强现实市场将超过500亿美元。70%的用户认为增强现实可能在某种程度上对他们有益。预计到2028年，增强现实行业的收入将达到3400亿美元。大约67%的媒体策划人和购买者对数字广告活动中的AR或VR广告感兴趣。2023年，16-24岁和25-34岁年龄段的35%的人使用增强现实。此外，27%的人使用AR的用户年龄在35-44岁之间，其他年龄段分别是11%（45-54岁）和3%（55-64岁）。（来源：99firms.com）

《通用增强现实统计数据与趋势》
#1. 《宝可梦GO》应用程序极大地激发了人们对增强现实的兴趣。该游戏下载量超过8亿次，在过去两年中已产生20亿美元的收入，无疑推动了增强现实市场的规模。#2. Facebook至今已收购了11家AR/VR公司。随着许多科技公司试图尽可能多地获得增强现实市场的份额，Facebook已成为增强现实产业最大的投资者之一。该科技公司收购了约11家AR/VR公司，如Oculus VR、Pebbles和Surreal Vision。#3. AngelList，美国领先的初创公司平台，列出了2332家增强现实公司。AngelList每年发布新公司名单。#4. 几乎97%的福布斯最有价值品牌都采用了增强现实。福布斯最有价值品牌名单包括微软、亚马逊、苹果和谷歌等公司。#5. 采用增强现实的公司报告称，转化率提高了40%。据报道，增强现实已提高了许多公司的转化率，3D技术和AR的结合能够促进购后满意度。#6. 根据32%受访公司的调查，用户体验是加快AR采用的主要障碍之一。笨重的设备和AR设备的故障可能阻碍用户体验。（来源：99firms.com）#7. 标准的AR广告可能花费高达5000美元。与印刷媒体广告相比，增强现实广告的成本较低。#8. 基于增强现实设计的广告活动平均停留时间约为75秒。传统的电视或广播促销活动平均停留时间仅为2.5秒。（来源：Contentplus.placeco.com）#9. 预计增强现实市场将在未来两年内达到500亿美元。预计到2023年，AR市场将达到1830亿美元。根据2022年的增强现实统计数据，消费者在AR/VR上的支出预计将占全球AR/VR消费者市场的37.4%份额。#10. 大约一半的美国人一直在使用AR而不知情。根据一项调查，美国47%的人在使用AR应用时并未意识到。（来源：99firms.com）#11. 所有苹果ARKit应用程序下载量中，大约一半是游戏。大约47%的苹果ARKit应用程序下载量来自AR游戏。（来源：99firms.com）#12. 2023年，移动增强现实收入