The effect of combined brand-generated and user-generated content on positive consumer response - evidence from Pathum thani province, Thailand.
收藏Figshare2023-06-09 更新2026-04-08 收录
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https://figshare.com/articles/dataset/The_effect_of_combined_brand-generated_and_user-generated_content_on_positive_consumer_response_-_evidence_from_Pathum_thani_province_Thailand_/23455652/1
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资源简介：
Data regarding the influence of trustworthy user-generated content on customer behaviour response. Data were collected after surveying 400 people who purchase online, aged 18 years and over, in the Pathum thani province, Thailand. Data were collected between October and December 2022.
提供机构：
Inmor, Sureerut; Wongpun, Sukontiip
创建时间：
2023-06-09
