APPLICATION OF INNOVATIVE MANAGEMENT MODELS IN STARTUP BUSINESSES

This article discusses the application of innovative management models in the activities of startup businesses and their advantages. Along with the outdated nature of traditional management methods, their inefficiency for startups is highlighted. In recent years, due to increasing competition, rapid technological and economic development, and unstable market conditions, the need for flexible management in startups has grown. The article emphasizes that the application of innovative management models is a key factor in achieving success in startup businesses.