Data Set_Consumer Values and Patronage Intention

The extended dataset contains anonymised survey data collected from 378 consumers with prior experience using smart technologies in phygital retail environments (Smart and Go units), of which 312 valid responses were retained after data cleaning. It includes the raw survey responses, the cleaned and processed dataset, and the operationalisation of constructs with corresponding questionnaire items. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) in SmartPLS 4, involving measurement and structural model assessment, reliability and validity testing, bootstrapping with 5,000 subsamples for hypothesis and mediation analysis, and the Cross-Validated Predictive Ability Test (CVPAT) to evaluate out-of-sample predictive performance. All data have been anonymised and are provided to support transparency, replication, and secondary analysis in research on phygital retailing and consumer behaviour.