IKEA brand profile in the United States 2023

How high is the brand awareness of IKEA in the United States?When it comes to furniture online shop users, brand awareness of IKEA is at 87 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is IKEA in the United States?In total, 47 percent of U.S. furniture online shop users say they like IKEA. However, in actuality, among the 87 percent of U.S. respondents who know IKEA, 54 percent of people like the brand.What is the usage share of IKEA in the United States?All in all, 33 percent of furniture online shop users in the United States use IKEA. That means, of the 87 percent who know the brand, 38 percent use them.How loyal are the customers of IKEA?Around 26 percent of furniture online shop users in the United States say they are likely to use IKEA again. Set in relation to the 33 percent usage share of the brand, this means that 79 percent of their customers show loyalty to the brand.What's the buzz around IKEA in the United States?In September 2023, about 33 percent of U.S. furniture online shop users had heard about IKEA in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around IKEA in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

美国消费者对宜家品牌的认知度究竟如何？在在线家具商店用户群体中，宜家品牌的认知度高达87%。此次调查采用了辅助品牌识别的概念，向受访者展示了品牌的标志和文字名称。宜家在美国的受欢迎程度如何？总计有47%的美国在线家具商店用户表示喜欢宜家。然而，在那些认识宜家的87%的美国受访者中，有54%的人表示喜爱该品牌。宜家在美国的使用份额是多少？总体而言，美国在线家具商店用户中有33%的人使用宜家。这意味着，在认识该品牌的87%的人群中，有38%的人使用宜家产品。宜家在美国的顾客忠诚度如何？大约有26%的美国在线家具商店用户表示他们可能会再次使用宜家。将这一比例与品牌33%的使用份额相比，这意味着79%的顾客对宜家品牌表现出忠诚。关于宜家在美国的舆论环境如何？截至2023年9月，大约有33%的美国在线家具商店用户在过去三个月内通过媒体、社交媒体或广告渠道了解到宜家。在这87%的认知者中，占38%，意味着在调查期间，美国市场上关于宜家的舆论氛围颇为热烈。若您希望比较不同品牌，可通过我们精心设计的消费者洞察品牌关键绩效指标调查，依据您的选择进行深度分析，按总体在线人口或特定品牌用户进行筛选，或深入您量身定制的目标群体。