eCommerce Benchmark KPIs: Garden in the U.S.

In 2023, next to an add-to-cart rate of 8.7%, a cart abandonment rate of 72.8%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Garden in the U.S. also consist of an AOV of US$266.1, a discount rate of 10.7%, and a return rate of 4.4%.

在2023年，美国园艺电商领域的关键绩效指标（KPIs）中，除了8.7%的添加购物车比率、72.8%的购物车放弃率以及2.4%的转化率之外，还包括平均订单价值（AOV）为266.1美元、10.7%的折扣率和4.4%的退货率。