eCommerce Benchmark KPIs: Footwear in the U.S.

In 2023, next to an add-to-cart rate of 16.7%, a cart abandonment rate of 76.5%, and a conversion rate of 3.9%, the eCommerce Benchmark KPIs for Footwear in the U.S. also consist of an AOV of US$137.6, a discount rate of 9.2%, and a return rate of 19.5%.

于2023年，美国鞋类电子商务基准关键绩效指标（KPIs）中，除16.7%的加入购物车率、76.5%的购物车放弃率和3.9%的转化率之外，还包括平均订单价值（AOV）为137.6美元、折扣率为9.2%以及退货率为19.5%。