It’s All about the Party: Gender, Party Characteristics, and Radical Right Voting

In October 2012, the LISS panel was presented a questionnaire to research the extent to which differences between men and women in radical right voting can be explained through characteristics of radical right parties.To answer the research question, eight campaign videos were made, played by actors representing political candidates. Households were assigned a video at random.In the videos, the following elements were manipulated:1. center-right or radical right message2. aggressive or nuanced manner of speech3. male or female actorIn addition, a random selection of half the households was explicitly told that the party shown in the video was a radical-right party.