A Reference-Dependent Utility Model of Attraction and Compromise Effects_Study 1

Data set for reference dependence of context effects (Study 1).

Participants were told to imagine that they would be making product choices across several categories. The order in which they saw the four product categories was randomized. For purposes of illustration, we use the lawn mower category here. Participants were told that they were looking to buy a lawn mower, and were about to choose between two (or among three) options. They were also told that these options differed mainly on the two attributes presented and were otherwise similar on other relevant attributes. Participants were then asked to choose one of the lawn mowers. They repeated the choice task for the remaining three product categories. They then indicated their gender and age, followed by whether (a) they responded randomly at any point during the study, and (b) they read the instructions.

The data was gathered from Amazon MTurkers in August 2019.