Break the Habit! Break the Habit!

Contributor(s): New York (State). Department of Health The History of Medicine Division. Prints and Photographs Collection Publication: New York (State). Department of Health, [ca. 1989] Language(s): English Format: Still image Subject(s): Smoking Smoking Cessation Public Health Genre(s): Archival Materials Posters Slides (photographs) Abstract: This anti-smoking advertisement from the New York Department of Health in the 1980s, designed to appeal to the smoker, uses sophisticated graphic design techniques to encourage the viewer to stop smoking. The image of the cigarette superimposed on a shattered sheet of ice metaphorically illustrates the need to "break the habit" of smoking, a common mantra in smoking cessation campaigns. Reflecting the style and polish of commercial advertising, this poster is significant because it provides a graphic illustration for the behavioral change it advocates. The image symbolizes breaking through the icy control of nicotine addiction, offering a liberating and implicitly empowering outcome. Copyright: This item may be under copyright protection; contact the copyright owner for permission before re-use. Extent: 1 pages NLM Unique ID: 101584655X52 (See in Profiles in Science) Profiles in Science ID: VCBBDQ Permanent Link: http://resource.nlm.nih.gov/101584655X52 Archival Collection: Visual Culture and Health Posters (Profiles in Science)