Leading perception criteria for premium products and services in Vietnam 2019

According to a survey among premium Millennial shoppers, the leading perception criteria for premium products and services was superior customer experience for 65 percent of the respondents. This survey indicated that affluent Millennials earned on average 24 million Vietnamese dong per month.

一项针对高端千禧一代购物者的调查表明，65%的受访者将卓越的客户体验视为高端产品及服务的首要感知标准。该调查还显示，富裕的千禧一代平均每月赚取2400万越南盾。