Real-Time Bidding Optimization

https://www.databricks.com/solutions/accelerators/real-time-bidding-optimization

Real-time bidding (RTB): is a subcategory of programmatic media buying. RTB firms established the technology of buying and selling ads in real time (~ 10ms ) in an instant auction, on a per-impression basis. In this Databricks demo, we demonstrate a process to predict viewability using BidRequest Data. Keep in mind, the more likely users are to see an ad, the higher the price a DSPs will want to place on a bid for that ad, because it is ultimately more valueable to the advertiser.
By building a reliable, scalable, and efficient pipeline to predict viewability, advertisers can more accurately identify where to spend their marketing budgets to fine-tune media spend, improve ROI, and enhance campaign effectiveness.

Click on the "Get instant access" button in the top right corner to clone the solution accelerator repo into your workspace. Once the repo is cloned into your workspace, please execute the **RUNME** notebook in the repo in order to create the cluster and job you can use to run the notebooks.

搜集汇总

背景与挑战

背景概述

该数据集演示了基于BidRequest数据预测广告可视性的流程，帮助广告主通过实时竞价技术优化媒体投放效果。用户可通过克隆解决方案库并运行指定笔记本来使用该数据集。